Over the past two decades, MB&F has established itself on the world watchmaking stage by refusing to follow conventional paths. Instead, it has thrived thanks to the vision of its founder, Max Büsser, and the brilliant minds who have accompanied him along the way. The brand’s creations spring from his imagination and from passions nurtured since childhood: from the elegant curves of the cars he admired, to the UFOs he dreamed of, the airplanes he grew to appreciate, and the fascinating animals that captured his curiosity.
Throughout these years, MB&F has achieved countless milestones: from receiving the prestigious Aiguille d’Or, to the pride of unveiling 22 extraordinary timepieces and launching the MAD collection, all the way to the joy of seeing clients across the globe proudly wearing one of their creations.
To celebrate this latest remarkable success, MB&F has decided to thank its clients with a truly exceptional idea.
Two MB&F’s designed for the anniversary
At the beginning of the year, to celebrate its 20th anniversary, MB&F launched an exciting new collection: the Perpetual Longhorn, distinguished by its refined lug design, allowing the strap position to be adjusted according to personal preference.
Building on this concept and design, MB&F unveiled the LM101 Longhorn 20th Anniversary, featuring a stainless steel case and counters in black and blue. On the back, the engraving “Fortune Favours the Bold” reflects the spirit of the brand: daring to take risks in order to achieve extraordinary milestones.
In addition to unveiling this fascinating limited edition, one Tribe member will have the chance to win one of these 10 timepieces, a special thank you to the brand’s most loyal clients.
But this will not be the only raffle MB&F is holding to thank its loyal clients. The brand has also planned the production of 10 exceptional M.A.D. 1 20th Anniversary pieces, dedicated to the thousands of enthusiasts of MB&F’s entry-level creations who, over the years, have expressed their wish to own one.
This timepiece represents the latest evolution of the M.A.D. 1, featuring a slimmer case and powered by the La Joux-Perret G101 calibre. Its colourway perfectly matches that of the LM101 Longhorn, with a truly elegant touch: Roman numerals on the hour disc. Once again, on the caseback, the engraving reads “Fortune Favours the Bold”.
Conclusion
The raffle will take place in October, and we wanted to highlight it not only because of the brand’s two extraordinary creations, celebrating 20 years of creativity and a unique ability to think outside the box, but above all because, in an industry that too often focuses solely on profit while forgetting the passion and love that clients have for these timepieces, MB&F has managed to truly stand out with this campaign.
For MB&F, the client always comes first: without them, the brand would not exist. With this initiative, they have found the perfect way to say “thank you” in the most genuine manner.
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