Founded in 1980, Hublot entered the watchmaking world with a clear ambition: to disrupt traditional horology. From the very beginning, the brand challenged conventions by experimenting with innovative materials, bold designs, and unexpected combinations.
Its first iconic creation, the Hublot MDM, was revolutionary for its time. It was the first luxury watch to combine a precious metal case with a natural rubber strap, a move that broke rigid industry rules and laid the foundation for Hublot’s philosophy of fusion. Over the years, this mindset allowed the brand to carve out a strong identity and build a loyal global community, amplified by powerful marketing and collaborations with influential personalities across sport, art, and culture.
Athletes as Ambassadors of Performance
A core pillar of Hublot’s strategy has always been its connection with elite athletes. Sport represents precision, performance, and innovation, values deeply aligned with the brand.
Among the most iconic figures is Usain Bolt, who wore Hublot watches throughout his legendary career. Even after retirement, he remains one of the brand’s most recognizable ambassadors. In the world of American football, Patrick Mahomes plays a strategic role, helping Hublot connect with a strong and passionate audience in the United States.
Football is represented by Kylian Mbappé, often seen wearing bold and gem-set Hublot timepieces that reflect both his style and status. However, the most significant sporting partnership for the brand is undoubtedly with Novak Djokovic, one of the greatest tennis players of all time.
Their collaboration reached its peak in 2024 with the Big Bang Unico Novak Djokovic 42 mm. The chronograph case is made from an innovative composite material created using recycled tennis rackets and shirts worn by Djokovic during his career. The goal was to design an ultra-light watch suitable for intense physical activity. Weighing only 49.5 grams, this timepiece perfectly embodies Hublot’s ability to innovate while remaining deeply connected to the athlete it represents.
Beyond Sport: Art, Celebrities, and Creative Vision
Hublot’s collaborations extend far beyond the world of sport. The brand has increasingly embraced contemporary art as a way to redefine what a watch can be.
A standout example is the partnership with Daniel Arsham, who collaborated with Hublot on pieces such as the Mecha-10 Frosted Sapphire and the Droplet Pocket Watch. The latter is particularly interesting, as it reimagines the concept of a pocket watch in a modern, sculptural form. Designed to be held, displayed, or worn around the neck, it reflects Arsham’s artistic language and hints at a renewed relevance for this forgotten category of timepieces.
Another landmark collaboration is with Takashi Murakami. Among several creations, the most distinctive is the MP-15 Tourbillon Sapphire Rainbow. Its case is shaped like Murakami’s iconic flower, with a flying tourbillon placed at the center. Each petal is set with differently colored gemstones, making the watch not only visually striking but also technically impressive.
Conclusion
Hublot has built its identity on a bold and uncompromising philosophy. By continuously collaborating with athletes, artists, and cultural icons, the brand draws inspiration from personalities outside traditional watchmaking. In this article, we have mentioned only a few of the many ambassadors who have represented Hublot over the years. In reality, the brand has touched almost every sport and multiple creative fields, building a vast and diverse community of people emotionally connected to Hublot, far beyond traditional watch enthusiasts.
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